ESP is a high-end dining experience offering a tasting menu that draws influence from chef Scott Pickett’s journey as a cook. Located next door to the original and more casual Estelle, ESP’s brand needed to feel polished and alluring but still connected to its roots. Working in harmony with interiors by Hirsch Bedner Associates, we used the signature ‘E’ from our bespoke Estelle wordmark and applied it in various textures throughout the space – from monogrammed steak knives and thick embroidery on napkins to street projections for signage. The overall identity is two parts James Bond and one part New York wine bar, with shades of black and organic elements. We carried this feel through to the responsive web site and digital presence.