Digital Experience
→ Website Design & Development
→ UX/UI Design
→ E-commerce Design & Integration
→ App Interface Design
→ Information Architecture & Prototyping
→ Conversion Optimisation & Digital Audits
→ Analytics & Reporting
→ Email & EDM Design
→ Web Hosting, Domain & Email Management
Campaigns & Activation
→ Campaign Strategy & Identity
→ Advertising Design
→ Social Media & Content Campaigns
→ Experiential & Event-based Marketing
→ Creative Collaborations & Partnerships
Environmental & Experiential Design
→ Placemaking & Site Activation
→ Spatial Branding & Experience Design
→ Signage & Wayfinding
→ Exhibition & Event Design
→ Venue Collateral & Environmental Graphics
→ Uniform Design
Brand Strategy & Identity Design
→ Brand Audits & Landscape Analysis
→ Brand Strategy & Positioning
→ Brand Architecture
→ Naming & Verbal Identity
→ Narrative & Messaging Frameworks
→ Tone of Voice Development
→ Logo & Identity Design
→ Visual Language & Graphic Systems
→ Brand Governance & Guidelines
→ Stationery & Printed Collateral
Art Direction & Creative Direction
→ Concept Development & Visual Direction
→ Campaign & Content Art Direction
→ Photography & Styling Direction
→ Creative Oversight Across Channels
→ Visual Identity Implementation
→ Environmental & Spatial Direction
Copywriting & Editorial
→ Brand Storytelling & Messaging
→ Tone of Voice Development
→ Copywriting for Print & Digital
→ Editorial Writing & Editing
→ Content Planning & Structuring
→ Scriptwriting & Narrative Support
Capabilities
We are a multidisciplinary creative studio specialising, in comprehensive brand development, digital experience, and strategic design across hospitality, the arts, education, social enterprise and tech. From foundational brand strategy to refined identity systems and immersive digital platforms, we partner with clients to craft meaningful, enduring, and aligned brand experiences across every touchpoint.
A summary of our capabilities is outlined below. Projects typically include multiple services drawn from these categories:
About Us
Studio Calero is led by partners in work and life, Kitty and Leon Calero. With two decades of experience spanning branding, digital design, art direction, marketing and strategy, they bring blue-sky thinking and measurable results to the table.
Kitty is a creative director and communications specialist, known for building unified brand systems and ensuring visual and verbal coherence across portfolios and groups. She holds a Master of Writing, Editing and Publishing, and blends communications insight with visual intuition — aligning design, purpose and voice with intent.
Leon is a brand architect, digital specialist and marketing lead, whose expertise bridges brand stewardship, UX/UI, and analytics. He has shaped strategy and positioning for a vast scope of clients, with a particular passion for social enterprise. Calm within complexity, he excels at translating intricate systems into intuitive, human-centred experiences — ensuring every brand layer is connected, resilient and future-ready.
Studio Calero has contributed extensively to the design education space, developing curriculums for tertiary programs at RMIT and LaTrobe College of Art and Design and delivering a range of public speaking engagements across the creative and digital sectors, including Melbourne Museum’s Top Designs AGDA’s creatives lecture series.